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Taking advantage of your newsletter is a wonderful way to kick off your book launch as well as to continue to promote it and drive long term sales. You can get more information about promoting your cookbook through your newsletter.
Here is the launch email we send to our newsletter announcing the Sous Vide book launch. You can also view our two "social proof" follow up emails where we discuss the book, and what people think of it, in our intro paragraphs: Thanksgiving follow up | Holiday Follow Up.