Most bloggers know that lead magnets are critical to growing your email list, but most do not think about using an email course as a lead magnet. Here is how you can go about doing it.
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A big part of blogging is not just driving traffic to your blog, but also to a specific page on it. There are many ways to drive traffic to a specific page, but one of the most effective we have found is using OptinMonster.
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Creating cooking courses falls right into the normal type of work that food bloggers do, but how can you easily deliver those courses to your fans?
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Providing a free email course is a great lead magnet to increase your newsletter signups. Here is a look at the course we ran and what our results were.
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Two years ago we decided to set up a free online email cooking course for our Amazing Food Made Easy website. After writing the course and implementing it as an autoresponder in MailChimp (Convert Kit would work as well) we heavily marketed it through the year. Here's a little of what we found.
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