Today, we talk with Judi Leib, from Whisk in the Southern, about why teaching cooking classes is so meaningful, how finding a mentor can provide the guidance and support you need, and we explore the sometimes long and winding road to publishing a cookbook.
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Coming face to face with people trying to follow our recipes or courses can be an eye opening experience.
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Working in food is a shared passion for most food bloggers, but this can take many forms outside of just blogging including writing cookbooks, being a chef, working with brands and teaching classes. Today's guest is going talk about some of the jobs she's done and how you might be able to get involved in them as well.
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Lauren McElwain from Cooking as a First Language comes on to talk about how to host cooking classes, the challenges in growing and brand, and how cooking can bring communities together.
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Most bloggers know that lead magnets are critical to growing your email list, but most do not think about using an email course as a lead magnet. Here is how you can go about doing it.
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Teaching cooking classes is a great way for food bloggers to get involved with their fans. We already know how to teach, we write recipes so people can learn how to cook the types of food that we're cooking. And using our expertise hands on, to share it with people is a great way to make some extra money, to grow your brand and to meet some interesting people in your community.
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Creating cooking courses falls right into the normal type of work that food bloggers do, but how can you easily deliver those courses to your fans?
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As you blog more and more, you will become an expert at teaching people how to successfully do the type of cooking you write about. Once you get to this point, it can be really smart to start looking at creating cooking courses. These courses are a great way to repackage your content in a new form that your Fans will love.
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Providing a free email course is a great lead magnet to increase your newsletter signups. Here is a look at the course we ran and what our results were.
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Two years ago we decided to set up a free online email cooking course for our Amazing Food Made Easy website. After writing the course and implementing it as an autoresponder in MailChimp (Convert Kit would work as well) we heavily marketed it through the year. Here's a little of what we found.
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